An Assessment of Communication Effectiveness in Organizational Management in Guaranty Trust Bank, Borno State
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Background of the Study
Communication is the backbone of effective organizational management, as it ensures the alignment of organizational goals, fosters collaboration, and enhances employee morale (Brunsson & Sahlin, 2023). Effective communication within an organization promotes understanding, reduces conflicts, and increases overall productivity (Kaplan & Norton, 2023). Guaranty Trust Bank (GTB), one of Nigeria’s most prominent financial institutions, has established internal communication practices to facilitate smooth operations, strategic alignment, and employee engagement.
However, the effectiveness of communication can be influenced by factors such as organizational hierarchy, technological infrastructure, and the interpersonal skills of employees (Odediran et al., 2023). In regions like Borno State, where external factors such as security challenges and socio-economic instability affect business operations, communication becomes even more critical in ensuring business continuity and maintaining stakeholder trust (Olawunmi & Hamza, 2023).
This study will assess the communication strategies used by GTB in managing its operations in Borno State, evaluating their effectiveness in enhancing organizational management and overall performance.
Statement of the Problem
Although GTB has implemented various communication strategies, it is unclear whether these strategies are fully effective in promoting organizational management in Borno State. The problem lies in the fact that ineffective communication can lead to misunderstandings, poor decision-making, and disengaged employees, which can undermine organizational performance. Without a clear understanding of how communication effectiveness impacts management processes, GTB risks facing operational inefficiencies and employee dissatisfaction. This study aims to evaluate the effectiveness of communication in organizational management at GTB in Borno State.
Objectives of the Study
- To evaluate the communication strategies employed by Guaranty Trust Bank in Borno State.
- To assess the effectiveness of these communication strategies in promoting organizational management.
- To identify challenges that hinder effective communication in organizational management.
Research Questions
- What communication strategies are used by Guaranty Trust Bank in Borno State?
- How effective are these communication strategies in enhancing organizational management?
- What challenges hinder effective communication in organizational management at GTB?
Research Hypotheses
- Effective communication strategies improve organizational management at Guaranty Trust Bank.
- Poor communication practices negatively affect organizational performance and decision-making.
- Communication challenges in a volatile region hinder the effectiveness of organizational management.
Scope and Limitations of the Study
This study will focus on GTB’s communication strategies and their impact on organizational management in Borno State. Limitations include potential biases in responses from employees and the difficulty in accessing sensitive internal communication data.
Definitions of Terms
- Communication Effectiveness: The extent to which communication leads to mutual understanding, reduces conflicts, and enhances decision-making (Brunsson & Sahlin, 2023).
- Organizational Management: The processes involved in planning, organizing, leading, and controlling resources to achieve organizational goals (Kaplan & Norton, 2023).
- Internal Communication: The flow of information within an organization, between employees, management, and other stakeholders (Odediran et al., 2023).
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